Invicta watches are known for being one of the most affordable watches in the market without sacrificing aesthetics. Using Japanese movements as opposed to Swiss ones also allows Invicta to keep their watches affordable, which is a major selling point for most people who aren’t looking to buy collector pieces. Known for their attention to precision and effectiveness, Invicta uses movements supplied by Seiko for many of its watches- such as the Pro Diver series that uses high-quality Seiko NH35A 24-jewel caliber. While Invicta watches hail from a deep history rooted in Swiss expertise, the company has kept up with the times and acknowledged the mastery of Japanese watchmakers when it comes to watch movements. Many of Invicta’s watches fall between the $100-$150 price range, giving buyers access to a quality wristwatch with Swiss heritage at a fraction of the price. The main key to the brand’s enduring legacy? Founder Raphael Picard’s mission to create fine affordable Swiss timepieces.Īlthough the original company established by Picard in 1837 is no more, the US-based company that purchased the rights to the brand continues to live by the same advocacy established many years ago. The Brand That Stood The Test Of TimeĪfter almost being wiped out with other watchmakers in the quartz crisis of the ’70s, Invicta stands a formidable foe even against the more exclusive watchmakers to date. The brand’s history is just the tip of the iceberg when it comes to unearthing Invicta’s unassailable reputation for quality watches at affordable prices.įind out why Invicta remains a staunch watch brand even today, and why you shouldn’t snooze on purchasing an Invicta timepiece of your own. Translated from Latin as “invincible”, Invicta is a watch brand that stays true to its Swiss watchmaking origins of superior craftsmanship.
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